I’m continuing my series over at Search Engine Land:

Keyword Seeds Germinating

Keyword Seeds Germinating

Have your seeds germinated yet? Last time, we talked about keywords as “seeds” of ideas; a single keyword to represent an entire keyword cluster. Now it’s time to make our seeds grow.

Using the example of Artisan Construction Services again (thanks!), we’ll walk through the process that I use to grow a single seed.

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Here’s the Keyword Worksheet mentioned in the post.