SEO Training For Your Team

Your website is an important gateway to gaining new customers. It’s an inexpensive marketing vehicle used to help potential customers and introduce them to your business. And while it’s nice to be able to promote it on business cards and perhaps through social media, you’re missing out on a huge opportunity to promote seasonal sales or new product offerings if your site doesn’t show up when people do an internet search.

If you don’t have the budget for a full-scale digital marketing department, I offer SEO training and consultation to you and members of your staff that will teach you how to maximize your digital marketing efforts, increase your search engine ranking, and draw more visitors to your website, even if you’re a complete newbie to all things internet-related.

My SEO Training Covers:

Website Architecture

The best ways to set up your website so that users and search engines find it easy to use and you maximize your internal link opportunities. Includes information about speed, structure, servers, content delivery networks, content management systems, mobile capabilities, and more. I explain all the scary stuff.

Keyword Use

What they are, how to determine the right ones to use in your website, and how to use them effectively.

Content Strategy

What types of content to create, how to choose relevant topics, frequency of posting, optimum length, internal and external links, grammar and voice, effective headlines, structure, keyword usage, and general best practices.

Link Strategy

What’s good, what’s bad, and how to earn links in a sustainable way.

Schema, AMP, Mobile Apps, and the Newest Shiny Objects

When to use each, whether it’s needed for your site, some basics on how to implement, and an explanation of how it impacts (or does not impact) your search rankings.

How to Tell Fact from Fiction

Even with the best training, things change and “experts” put out new ideas. I’ll help you learn the fundamentals of SEO and how search engines work so that you’ll be equipped to separate the myths and pitfalls from the real strategies you’ll need to succeed.

Even if you’re not digitally-inclined, knowing basic SEO best practices is an important tool in maximizing the benefit of your website and increasing sales and revenue for your business. Connect with me to learn how my SEO training can help your business succeed!

Got the fundamentals down and looking for something new and exciting? Check out the KICC Method.