by Jenny Halasz | Aug 7, 2020 | SEO
I’m of course borrowing from Shakespeare here… “a rose by any other name would smell as sweet.” But many don’t realize that there’s far more to this famous line… read the full stanza: “JULIET: “Tis but thy name that is my enemy; Thou art thyself, though not a...
by Jenny Halasz | Apr 10, 2020 | SEO
I have a reputation of being somewhat critical of Google (ok, very critical). Those who know me realize that I mean no harm, and I actually hold myself to that same high standard. As the largest search engine in the world, and the entity responsible for 80%+ (87% as...
by Jenny Halasz | Aug 14, 2019 | SEO
Summary: Google functions like a governing body of SEO and specific advice can lead webmasters astray. In short, no. They’re Google; they can do whatever they please. But they’ve given the impression that they care about being seen as unbiased…...
by Jenny Halasz | Sep 4, 2018 | Guest Posts, SEO
Do you need to update and re-submit a sitemap when making content changes on your website? Learn the answer in this week’s Ask an SEO column. Editor’s note: “Ask an SEO” was a weekly column written by technical SEO expert Jenny Halasz at Search Engine Journal....
by Jenny Halasz | Jan 16, 2018 | SEO
TL;DR: Ranking factors studies are detrimental to the legitimacy of our industry, and as search professionals we have a responsibility to properly interpret them for non-SEOs. Ranking factors studies are detrimental to the legitimacy of our industry, and as search...
by Jenny Halasz | Jan 10, 2018 | SEO
It’s an old story, one you’ve heard before. SEOs have always struggled with how to define ourselves. Search Engine Optimization has never been a great name – after all, we don’t optimize search engines. Search Experience Optimization was bandied about for a time, even...
