Category: SEO

Damaging Our Industry with Ranking Factors Studies

TL;DR: Ranking factors studies are detrimental to the legitimacy of our industry, and as search professionals we have a responsibility to properly interpret them for non-SEOs. Ranking factors studies are detrimental to the legitimacy of our industry, and as search...

Findability: The New SEO

It’s an old story, one you’ve heard before. SEOs have always struggled with how to define ourselves. Search Engine Optimization has never been a great name – after all, we don’t optimize search engines. Search Experience Optimization was bandied about for a time, even...

Do It Yourself SEO?

*None of the links below are affiliate links. I share them purely for your benefit* One thing I’m passionate about is helping small businesses succeed in an increasingly saturated online landscape. But the way forward is difficult, and I’m not going to...

Internet Privacy Bill and What it Means for Your Company

Senate Resolution 34 S.J.Res.34 – A joint resolution providing for congressional disapproval under chapter 8 of title 5, United States Code, of the rule submitted by the Federal Communications Commission relating to “Protecting the Privacy of Customers of...

Mobile-First Unanswered Questions

Google announced yesterday that they will be moving towards a mobile-first index. We’ve heard this multiple times over the last few weeks, but now it’s official. The SEM Post did a great job of covering the basics of this announcement already, so what I want to focus...