Conferences

As a conference speaker, I attend a lot of search conferences. Occasionally I get time to live-blog one.

These are generally pretty raw, as they’re usually posted just minutes after a session. In the future, I might build a way to post my tweet streams by session.

Liveblogging at SES: Advanced Paid Search Tactics

by Jenny Halasz | Mar 20, 2012 | Conferences

Matt Lawson, Marin Software is up first. He says take a wholistic approach to PPC: Budgeting, Optimization, Creative, Don’t limit spend on top performers – sort by margin or ROAS to uncover. Uncap or extend caps to get more. Get more with accelerated delivery. Studies...

Liveblogging SES New York: Psychology of Social Commerce

by Jenny Halasz | Mar 20, 2012 | Conferences

Dana Todd from Performics is up first, looking lovely with purple hair again. Time to rethink the shopping experience: Regardless of the medium, people crave participation with your brand – and each other. Shows standard shopping cart experience and says “so why do we...

Converting Existing Visitors into Customers – Gregory Ng

by Jenny Halasz | Feb 29, 2012 | Conferences

Agenda: Unicorns 3 First Steps to Start Testing 10 Things you can do this year Average conversion rate for ecommerce websites is 2.2% Companies spend 88 times more money on customer acquisition than on optimization. There is a point of diminishing return on paid...

Triangle AMA – Brian Dalley with a Republic Wireless Case Study

by Jenny Halasz | Feb 29, 2012 | Conferences

Brian Dally takes the stage. Peter Shankman will be a tough act to follow, so I’m already impressed with his courage. He’s going to present a case study to us about what happens when you catch lightening in a bottle but aren’t prepared for it. He...

Triangle AMA Digital Marketing – Keynote with Peter Shankman

by Jenny Halasz | Feb 29, 2012 | Conferences

Hoping to do a little live-blogging at Triangle AMA Digital Marketing Camp today. Already met some great people and I have to say, I wish I hadn’t been up early to eat breakfast with the kids, because the spread looks delicious! A few introductions to kick...

Raleigh Entrepreneurs Meeting Tonight

by Jenny Halasz | Feb 15, 2012 | Conferences

I’m looking forward to the meetup in Cary at the Raleigh Entrepreneurs Group tonight. I’ll be speaking for the first 30 minutes on what changed in search in 2011 that as an entrepreneur, you need to know about. Here’s a link to the presentation...