Category: Conferences

#SMX Day One: The Future of Search

SMX day one. SMX has raised the bar for valuable, applicable content. This day was outstanding and if I had to put a theme on the sessions I attended, it would be the future of search. From the growth of direct answers and SERP domination to modern eye tracking and...

Mobile Design & SEO #Pubcon 2014

Rather than think about mobile vs. desktop, consider if your client is in or out. Balance design according to the unique needs of these in and out customers. Mobile design-seo-pubcon2014 from Jenny...

Close Variants in Google AdWords Bug?

We recently started managing a Google AdWords account that was originally set up prior to the “close variants” change of 2012. The client reported that they turned close variants off in their campaign as soon as it was announced that they could do this. Of...

Tales from A Pubcon Virgin: Real Company Sh*t

The first day of Pubcon was a rousing success. But even more so for me, because I am a Pubcon virgin. Earlier this month, I wrote the 5 top reasons you should attend Pubcon, but I wrote those solely based on things I had heard. You see, I’ve been a speaker...