by Jenny Halasz | Mar 3, 2015 | Conferences
SMX day one. SMX has raised the bar for valuable, applicable content. This day was outstanding and if I had to put a theme on the sessions I attended, it would be the future of search. From the growth of direct answers and SERP domination to modern eye tracking and...
by Jenny Halasz | Oct 8, 2014 | Conferences
Rather than think about mobile vs. desktop, consider if your client is in or out. Balance design according to the unique needs of these in and out customers. Mobile design-seo-pubcon2014 from Jenny Halasz
by Jenny Halasz | Apr 9, 2014 | Conferences
We recently started managing a Google AdWords account that was originally set up prior to the “close variants” change of 2012. The client reported that they turned close variants off in their campaign as soon as it was announced that they could do this. Of...
by Jenny Halasz | Mar 24, 2014 | Conferences
The third day at Pubcon in New Orleans, LA did not disappoint. Like the other days, there was a clear theme that emerged as the day progressed, and this was one of reputation. More than just reputation management, and proactive monitoring, but the very heart of the...
by Jenny Halasz | Mar 20, 2014 | Conferences
Today’s lineup at Pubcon seemed to be all about transparency. Whether it was Peter Shankman (@petershankman) talking about how companies need to get serious about customer service or Larry Kim (@larrykim) throwing down ways to hack AdWords, everything today was...
by Jenny Halasz | Mar 19, 2014 | Conferences
The first day of Pubcon was a rousing success. But even more so for me, because I am a Pubcon virgin. Earlier this month, I wrote the 5 top reasons you should attend Pubcon, but I wrote those solely based on things I had heard. You see, I’ve been a speaker...
