by Jenny Halasz | Aug 14, 2014 | SEO
If you’ve been doing SEO for a long time like I have, you come up with little time-saving shortcuts that you use often. Here are five of mine; maybe they’ll help you, maybe not. Note: this is an advanced SEO post; it contains many terms that the layperson...
by Jenny Halasz | Aug 12, 2014 | SEO
Our Opinion on Google’s Latest Announcement Google announced on August 7 that they will now be giving a small boost in rankings to sites that are run on HTTPS rather than HTTP. According to Google, this ranking boost will be very small at first, and may increase...
by Jenny Halasz | Jun 25, 2014 | Random Musings
I saw a video on Facebook today that I found inherently disturbing. It illustrated how people’s lives on Facebook aren’t really as good as they seem, and that people save their best (pictures, events, ideas) for Facebook and hide the worst. While that may be...
by Jenny Halasz | Jun 19, 2014 | Random Musings
I am shocked by the internet hubbub today around Microsoft and SocialChorus. For those who aren’t familiar, apparently SocialChorus, in a bid to help Microsoft promote their new IE browser, contacted Michael Arrington of Techcrunch offering him compensation in...
by Jenny Halasz | May 14, 2014 | Random Musings
No one’s more disappointed than me by the recent changes Incisive Media is making to the ClickZ and SES brands. Search Engine Strategies (SES) NY was the first search conference I ever attended, back in April 2004. It was the first SES conference in NY after...
by Jenny Halasz | May 12, 2014 | SEO
Sometimes I feel like I am running on a treadmill that never stops; and that it even gets faster as each day I get further and further behind. Eventually, I know I’m going to fall off, but reaching over and pushing the button to slow it down or stop it seems...
by Jenny Halasz | Apr 10, 2014 | SEO
I have been meaning to join Dumb SEO Questions for a while now, but finally got the chance to today. We had a number of great conversations, but I wanted to highlight this one about PPC Not Provided from Google: Featuring Alistair Lattimore, Micah Fisher Kirshner, Jim...
by Jenny Halasz | Apr 9, 2014 | Conferences
We recently started managing a Google AdWords account that was originally set up prior to the “close variants” change of 2012. The client reported that they turned close variants off in their campaign as soon as it was announced that they could do this. Of...
by Jenny Halasz | Mar 25, 2014 | Random Musings
Are you on Google Plus? Ok, so you have a profile – you’ve claimed your name. But are you active? And if you’re active, are you active for yourself, or on behalf of your clients? Because if you’re only on Google+ for the SEO benefit, you are...
by Jenny Halasz | Mar 24, 2014 | Conferences
The third day at Pubcon in New Orleans, LA did not disappoint. Like the other days, there was a clear theme that emerged as the day progressed, and this was one of reputation. More than just reputation management, and proactive monitoring, but the very heart of the...
