JLH Marketing Blog - Focused on Digital Marketing and Technical SEO
Why I Won’t Do Link Building for You in 10 Q&As
Do you offer link building? I get asked this question and it makes me sad. The answer is no. If your goal is to get links, I will not help you. Here's why, in the 10 most common questions I get and my answers. 1. You offer link audits, so surely you must know a lot...
read more#SMX Day One: The Future of Search
SMX day one. SMX has raised the bar for valuable, applicable content. This day was outstanding and if I had to put a theme on the sessions I attended, it would be the future of search. From the growth of direct answers and SERP domination to modern eye tracking and...
read morePenguin 3.0: Updated 10/21
The hotly anticipated rollout of Penguin 3.0 began last week, late Friday night the 17th to be exact. Google confirmed it on Sunday afternoon according to Search Engine Land. Analytics for all accounts that I have access to went haywire over the weekend, and so far,...
read moreMobile Design & SEO #Pubcon 2014
Rather than think about mobile vs. desktop, consider if your client is in or out. Balance design according to the unique needs of these in and out customers. Mobile design-seo-pubcon2014 from Jenny Halasz
read more5 Tiny SEO “Hacks” I Use Daily
If you've been doing SEO for a long time like I have, you come up with little time-saving shortcuts that you use often. Here are five of mine; maybe they'll help you, maybe not. Note: this is an advanced SEO post; it contains many terms that the layperson will not...
read moreSSL/HTTPS for Websites
Our Opinion on Google's Latest Announcement Google announced on August 7 that they will now be giving a small boost in rankings to sites that are run on HTTPS rather than HTTP. According to Google, this ranking boost will be very small at first, and may increase in...
read moreFacebook and the Real Me
I saw a video on Facebook today that I found inherently disturbing. It illustrated how people’s lives on Facebook aren't really as good as they seem, and that people save their best (pictures, events, ideas) for Facebook and hide the worst. While that may be true of...
read moreMarketing 101, SocialChorus, and Google
I am shocked by the internet hubbub today around Microsoft and SocialChorus. For those who aren't familiar, apparently SocialChorus, in a bid to help Microsoft promote their new IE browser, contacted Michael Arrington of Techcrunch offering him compensation in...
read moreClickZ Live: Pay to Play or BYOB (Bring Your Own Brand)
No one's more disappointed than me by the recent changes Incisive Media is making to the ClickZ and SES brands. Search Engine Strategies (SES) NY was the first search conference I ever attended, back in April 2004. It was the first SES conference in NY after 9/11, and...
read moreTurn Down the Treadmill – Agency Firebox Event 4/25/14
Sometimes I feel like I am running on a treadmill that never stops; and that it even gets faster as each day I get further and further behind. Eventually, I know I’m going to fall off, but reaching over and pushing the button to slow it down or stop it seems...
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