Unpopular opinion time. I like Virtual Academy. It hasn’t been without its ups and downs, temper tantrums, and technical difficulties. But ultimately, it’s been good for my family overall. Now by way of background, we’re a privileged lot. Neither of my children have...
I’m of course borrowing from Shakespeare here… “a rose by any other name would smell as sweet.” But many don’t realize that there’s far more to this famous line… read the full stanza: “JULIET: “Tis but thy name that is my enemy; Thou art thyself, though not a...
If in these “uncertain times” you’re thinking of trying out full-time freelance, also sometimes called self-employment, consulting, or solopreneurship, it can be difficult to figure out what you should charge per hour. Now that I’ve done this for nine years (as of...
I have a reputation of being somewhat critical of Google (ok, very critical). Those who know me realize that I mean no harm, and I actually hold myself to that same high standard. As the largest search engine in the world, and the entity responsible for 80%+ (87% as...
“I’ve just been told I have to work from home due to the coronavirus,” my friend says. “Do you have any advice?” I’ve had this conversation more times than I can count over the last week as my colleagues shuffle their priorities and adapt to the new paradigm COVID-19...
Summary: Google functions like a governing body of SEO and specific advice can lead webmasters astray. In short, no. They’re Google; they can do whatever they please. But they’ve given the impression that they care about being seen as unbiased…...
Do you need to update and re-submit a sitemap when making content changes on your website? Learn the answer in this week’s Ask an SEO column. Editor’s note: “Ask an SEO” was a weekly column written by technical SEO expert Jenny Halasz at Search Engine Journal....
Last week, I wrote an article for Search Engine Journal: What is GDPR and How Does it Affect Me? After the article was published, I was contacted by several self-proclaimed “experts” in GDPR who assured me that I was wrong in much of what I wrote. I absolutely stand...
TL;DR: Ranking factors studies are detrimental to the legitimacy of our industry, and as search professionals we have a responsibility to properly interpret them for non-SEOs. Ranking factors studies are detrimental to the legitimacy of our industry, and as search...
It’s an old story, one you’ve heard before. SEOs have always struggled with how to define ourselves. Search Engine Optimization has never been a great name – after all, we don’t optimize search engines. Search Experience Optimization was bandied about for a time, even...
