JLH Marketing Blog - Focused on Digital Marketing and Technical SEO

FAQs about GDPR

FAQs about GDPR

Last week, I wrote an article for Search Engine Journal: What is GDPR and How Does it Affect Me? After the article was published, I was contacted by several self-proclaimed “experts” in GDPR who assured me that I was wrong in much of what I wrote. I absolutely stand...

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Damaging Our Industry with Ranking Factors Studies

TL;DR: Ranking factors studies are detrimental to the legitimacy of our industry, and as search professionals we have a responsibility to properly interpret them for non-SEOs. [bctt tweet="Ranking factors studies are detrimental to the legitimacy of our industry, and...

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Findability: The New SEO

It’s an old story, one you’ve heard before. SEOs have always struggled with how to define ourselves. Search Engine Optimization has never been a great name – after all, we don’t optimize search engines. Search Experience Optimization was bandied about for a time, even...

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Baking in the Right Content Mix: Content Publishing Strategies

Here for the download? It's at the bottom. But why not read your way there? Clients often struggle with how to balance different types of content, especially after they've seen my favorite slide on content publishing models: The "panic-driven" model always gets a...

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Do It Yourself SEO?

*None of the links below are affiliate links. I share them purely for your benefit* One thing I'm passionate about is helping small businesses succeed in an increasingly saturated online landscape. But the way forward is difficult, and I'm not going to lie, it's...

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Internet Privacy Bill and What it Means for Your Company

Senate Resolution 34 S.J.Res.34 - A joint resolution providing for congressional disapproval under chapter 8 of title 5, United States Code, of the rule submitted by the Federal Communications Commission relating to "Protecting the Privacy of Customers of Broadband...

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Should My Site Be ADA or 508 Compliant?

I’ve gotten quite a few questions about this lately, possibly due to Microsoft's recent announcement about their new accessibility website and the launch of their KNFB Reader for Windows 10. What's the Difference Between ADA Compliance and 508 Compliance? They're...

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Mobile-First Unanswered Questions

Google announced yesterday that they will be moving towards a mobile-first index. We’ve heard this multiple times over the last few weeks, but now it’s official. The SEM Post did a great job of covering the basics of this announcement already, so what I want to focus...

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Google Broke the Internet

Google told us today that the “penguins won’t march again” this year. Marching is a pretty good description, since marching implies a regimented, formalized, “everyone move out of the way” type of procession. I don’t think it’s any mistake that Google used that verb,...

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Why I Won’t Do Link Building for You in 10 Q&As

Do you offer link building? I get asked this question and it makes me sad. The answer is no. If your goal is to get links, I will not help you. Here's why, in the 10 most common questions I get and my answers. 1. You offer link audits, so surely you must know a lot...

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