by Jenny Halasz | Aug 14, 2019 | SEO
Summary: Google functions like a governing body of SEO and specific advice can lead webmasters astray. In short, no. They’re Google; they can do whatever they please. But they’ve given the impression that they care about being seen as unbiased…...
by Jenny Halasz | Sep 4, 2018 | Guest Posts, SEO
Do you need to update and re-submit a sitemap when making content changes on your website? Learn the answer in this week’s Ask an SEO column. Editor’s note: “Ask an SEO” was a weekly column written by technical SEO expert Jenny Halasz at Search Engine Journal....
by Jenny Halasz | May 10, 2018 | Analytics & Reporting
Last week, I wrote an article for Search Engine Journal: What is GDPR and How Does it Affect Me? After the article was published, I was contacted by several self-proclaimed “experts” in GDPR who assured me that I was wrong in much of what I wrote. I absolutely stand...
by Jenny Halasz | Jan 16, 2018 | SEO
TL;DR: Ranking factors studies are detrimental to the legitimacy of our industry, and as search professionals we have a responsibility to properly interpret them for non-SEOs. Ranking factors studies are detrimental to the legitimacy of our industry, and as search...
by Jenny Halasz | Jan 10, 2018 | SEO
It’s an old story, one you’ve heard before. SEOs have always struggled with how to define ourselves. Search Engine Optimization has never been a great name – after all, we don’t optimize search engines. Search Experience Optimization was bandied about for a time, even...
