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FAQs about GDPR

FAQs about GDPR

Last week, I wrote an article for Search Engine Journal: What is GDPR and How Does it Affect Me? After the article was published, I was contacted by several self-proclaimed “experts” in GDPR who assured me that I was wrong in much of what I wrote. I absolutely stand...

Damaging Our Industry with Ranking Factors Studies

TL;DR: Ranking factors studies are detrimental to the legitimacy of our industry, and as search professionals we have a responsibility to properly interpret them for non-SEOs. Ranking factors studies are detrimental to the legitimacy of our industry, and as search...

Findability: The New SEO

It’s an old story, one you’ve heard before. SEOs have always struggled with how to define ourselves. Search Engine Optimization has never been a great name – after all, we don’t optimize search engines. Search Experience Optimization was bandied about for a time, even...

Do It Yourself SEO?

*None of the links below are affiliate links. I share them purely for your benefit* One thing I’m passionate about is helping small businesses succeed in an increasingly saturated online landscape. But the way forward is difficult, and I’m not going to...