Paid Search (PPC), Analytics & SEO Job Board

Please see job posting here: https://gtb.taleo.net/careersection/ex/jobdetail.ftl?job=023441&lang=en

The application process begins on that page, too.

Search Engine Optimization Specialist

Deloitte Services LP includes internal support areas such as Marketing and Communications, Human Resources/Talent, Information Technology, Facilities Management, and Financial Support Services.

Responsibilities:

Deloitte Services LP is seeking an Enterprise Search Engine Optimization (SEO) Specialist to join the national digital marketing team delivering strategy, solutions, and services focused on the firm’s digital presence. The SEO Specialist will split time roughly 70/30 between natural search activities and pay-per-click (PPC) search advertising.

The scope of natural search responsibilities relate to both technical and on-page consultation for Deloitte’s digital properties, including keyword research, competitive analysis, content optimization, page- and site-development advisement, link development, social and other channel integration, and more. The specialist will also play a key role in the tracking and reporting of key performance metrics for both natural and PPC search, as well as help formulate and implement SEO goals and strategies.

Relative to PPC, he or she will coordinate campaign-level advertising on Google and Bing, working with marketers who request the ads. Duties include: processing ad request forms, conducting keyword research, writing ads and client proposals, on-page optimization recommendations, bid management, and reporting to internal clients. He or she will also support projects to continually optimize the paid search program, content, and online campaigns including display, remarketing, and video advertising.

Requirements:

Bachelor's Degree in Marketing, Communications or related field.
2-3 years of full-time digital and/or marketing experience preferred; combined natural and PPC SEO required

Breadth of agency and/or in-house SEO expertise:

Ability to compile and analyze search data and metrics and present formal recommendations to leaders using PowerPoint and/or MS Excel

Ability to lead training sessions or instructive meetings with diverse groups

Understanding of web analytics – ability to create diagnostic or analytical reports in Excel required, along with experience with KPI definition and reporting; VoC and UX testing (e.g., A/B, Optimizely) a plus.

Experience with Adobe Omniture (SiteCatalyst) a plus

In-depth experience with two or more of the following SEO tools required:

BrightEdge, SEMRush, Moz, Majestic, Ahrefs, Screaming Frog

Other technological:

Strong understanding of capabilities of Web platforms, marketing automation and social media tools

Experience with web development and content management a plus

HTML

CSS – especially Adobe Experience Manager (AEM, aka “CQ” products)

JavaScript

jQuery

Etc.

Excellent verbal and written communication skills:

Comfortable interacting regularly with both technical subject matter experts as well as business owners of all organizational levels, presenting complex information in a way that is easy to understand, and tailoring it to different audiences, including Deloitte leadership (e.g., present clear business choices or actionable steps, rather than a technical breakdown of the problem)

Ability to offer and defend solutions to business problems based on experience and best practices

Collaborative working style to build relationships, including collaborating with global colleagues on a global platform

Strong project management and vendor/supplier/agency management skills

Ability to triage and prioritize many competing needs, monitor and maintain momentum on a number of concurrent projects for numerous internal stakeholders

Experience building brand awareness using digital channels a plus

Ability to work in a matrixed organization; experience in large corporate setting a plus
Flexibility, adaptability, and willingness to travel required

SEO/digital agency experience a plus

More info or to apply: https://jobs2.deloitte.com/us/en/job/DELOA003X237024/SEO-Specialist

Role Description

The Marketing team is responsible for building and executing a growth plan for the company’s products and solutions, while also positioning the brand for future success. The Director of Marketing will operate as a key growth marketing expert, product marketing leader, creative visionary, and own the marketing strategy & execution end to end.


You will lead and execute across teams to brainstorm and prioritize growth tests, conceptualize & execute product marketing needs, and build the brand. We’re looking for a deep understanding of conversion funnels, product marketing expertise, and proven experience marketing SaaS products, while ensuring we hit our monthly and quarterly objectives and goals. Marketing will range across both prospects and customer segments, helping drive growth across conversion funnels and in-app customer experiences.



Responsibilities

Growth Marketing

Outline testing hypotheses and ideas in a clear document

Coordinate peer reviews with the team to brainstorm and outline testing ideas

Own & prioritize all conversion rate experiments across the company, including ad designs, proposed user experiences, data analyses, and post-test recommendations.

Partner closely with the Paid,Organic marketing, and data ops teams to ensure flawless execution and measurement of all tests

Own the tracking, management, and analysis for all performance marketing tests. You will leverage industry-leading testing platforms (e.g. VWO) to track, report and manage all conversion rate optimization (CRO) testing

Report experiment results to broader Turn/River team regularly, communicating key insights, next steps, and recommended company actions

Memorialize CRO best practices once we have discovered repeatable CRO wins across companies, ensure that all companies key conversion funnels follow all current best practices

Product Marketing

Develop and execute customer research surveys & strategies focused on better segmenting customer audience marketing, informing product roadmap, and ultimately improving the way we bring products & services to market

Communicate all features, products, and releases to customers in a way that drives adoption, customer satisfaction, and retention

Create a strategy to build high quality third party reviews & PR across the web

Brand & Events

Develop the brand, tone, and overall messaging & creative framework for Thinq

Create an event marketing strategy that not only solidifies the Thinq brand, but compels customers and prospects to increase their adoption of the platform


Experience / Skills

5+ years of conversion rate optimization experience for fast growing software business (SaaS and/or telecommunications preferred)

2+ years managing product marketing responsibilities for a high growth internet product

1+ years managing brand & event marketing at a high growth internet company

Proven track-record of fast paced experimentation & driving growth results

Excellent written and verbal communication, focused on the “so what” / bottom line

Highly analytical, very comfortable with numbers & analysis, but able to see past issues/discrepancies in reporting that may not reflect reality

Skilled at establishing and maintaining strong relationships with marketing teams and peers, able to influence

Able to teach best practices, strategies, and tactics

Strong project management skills; detail-oriented with the ability to multi-task and operate in a fast-paced environment with a sense of urgency and focus.

Bachelor's degree required, MBA preferred


This position will be based in Raleigh, NC. No relocation is offered at this time.

The Roles and Responsibilities include:
• Being a holistic SEO practitioner, driving strategy on how technical SEO/content/PR/social/analytics/PPC/usability and conversion optimization will work together
• Collaborating with management to build a world-class SEO discipline (Process Improvement / Productivity Improvements)
• Working with all of the top tools of the trade to gain insights/action items (DeepCrawl, ScreamingFrog, GSC/BWT, GA, SEM Rush, Ahrefs and many others)
• Explaining SEO issues and recommendations to a non-technical audience
• Establishing deep client relationships and lead monthly calls and reporting
• Ensuring that programs track towards goals for assigned clients and, when necessary, helping clients determine ROI goals
• Reviewing monthly reports to ensure recommendations/results are on target with the overall strategy
• Develop priority list of recommendations and track recommendations performance against pre-set goals
• Guide clients and internal partners in the design of effective SEO programs that meet the client strategic business objectives
• Developing the talents of subordinates to their full potential, motivating and inspiring them
• Attending necessary trade show/events and occasional speaking at such events
• Consulting with design team on projects which involve (re)design and SEO, SMM, or PPC
• Assisting sales team with strategy for prospective clients
• Assisting in sales proposal / scope development / resource allocation
• Developing and leading delivery of professional presentations to prospects
• Providing SEO implementation support for IT teams and developers
• Keyword Research, Competitive Analysis, Content Gap Analysis, Site Structure Analysis, Social Strategy, CRO/UX, Internal Linking. Mobile
• Assessment of client CMS capabilities and optimization strategy
• Expert in Analytics; work on setup, testing and troubleshooting
• General SEO Recommendations (Meta Titles/Descriptions/Keywords/Alt Text/ ImageFile names/copy)
• Experience with XML Sitemaps
• Contribute to Forum/Blog and Article postings on behalf of Vizion Interactive
• Implementation of SEO recommendations for selected projects
• Drive strategic direction of copywriting for client projects as well as Vizion Interactive corporate projects
Requirements:
• Extremely organized and detail oriented
• Ecommerce experience
• 7+ years Technical SEO experience similar to the above-mentioned responsibilities (Experience with JS frameworks; Angular/React)
• 8+ years SEO experience a must
• Able to multi-task and switch gears quickly while maintaining a positive attitude
• Good tenure and excellent employment references required
• Team player
What we offer:
• Very competitive base pay
• 100% paid benefits, including health, dental and vision
• Matching 401k
• Generous paid-time-off
• A virtual (work-from-home) opportunity
• Earned profit-sharing
• Ability to work with good / nice folks from across the country (coast-to-coast)
If you’re interested in this position, please submit a cover letter, salary requirements, references and your resume to hr@vizioninteractive.com

I am seeking an SEO consultant that is available to work with small businesses on local search for referral opportunities.

I have an immediate request/referral for Raleigh, NC. Experience in the medical field is a plus, but not required.

Client will expect monthly cost not to exceed $500-$1000 per month.

Has excellent reviews (4.9) on Google and good but not perfect SEO, needs schema implementation and local link building.

If you are a fit for this prospective client, you can expect additional referrals from me as well - about 1 per month.